As a shopper of a cash and carry businesses, you are the key person in charge of your restaurant’s or takeaway’s supply chain.
Taking that trip to your local cash and carry is ultimately a sign of the success of your business. Why? Because the more trips you make, the more your business is consuming.
However you need the right type of consumption. You don’t want to be ordering more, because there is more waste, you want to be ordering more because you are selling more.
So how might you start selling more?
Well it’s all about your shops sales and attracting more customers.
Today the fastest growing trend for customers is online ordering. Online ordering now accounts for over 50% of all orders placed into UK restaurants and takeaways.
If your not online your missing out on vital customers, and hence those extra trips to your cash and carry.
Most businesses take to using a Food Portal, someone like Just Eat or Deliveroo. These can work but they are expensive, they take between 20–35% of your revenue. You’ll need an awful lot of extra sales and hence cash and carry trips to pay for that.
Other businesses invest in a basic website, but whilst cheap to setup, these are a bit behind the times and don’t really work — today’s customer isn’t using their laptop anywhere near as much as they use their mobile phone.
A final option is to launch your own Custom Mobile Ordering App. These are apps that let your customers place orders directly with you, via your own app which is exclusive to you. Companies like Starbucks and Wetherspoons have already done this and they are making a lot more trips to their Cash and Carry as a result. £30m revenue’s worth in the case of Wetherspoons.
However Custom Mobile Ordering Apps are just too expensive, your not going to pay upwards of £100K to get a decent one made for you.
Luckily their are companies that offer solutions for a low monthly fee, some don’t even charge to setup your app.
Companies like us at ORDRWare can be gold dust to your revenue and growth aspirations.