The majority of takeaways typically do the following things to market themselves. A leaflet to tell customers in the local area coupled with the biggest brightest sign they can afford above their shop.
These approaches do work, but if everyone else is doing them, how do you stand out against the competition.
Here are 5 new ways you can market your takeaway. All easy to do, cost effective and proven to generate you revenue. Number 5 is a real revenue generator!
- Get Social
It’s all about social media these days. Easy to setup you can easily and for FREE setup a Facebook page, then setup ads to cover your local area which will let everyone nearby know about your business and any offers you want to tell them about!
2. List your website on other websites for extra traffic.
Make sure you setup your website on Google Places, Twitter, Facebook and LinkedIn. Why? Because Googles search spiders will see your website on these sites and will rank your site even higher! A great free way to get more customers.
3. Get on a food portal
Food portals are a good way of marketing your business to the local community, however they can be quite expensive in terms of commission, however combined with #5 on this list you can drastically reduce the commissions you pay whilst getting all the benefit
3. Send Leaflets
If your not sending leaflets to addresses within your serving area, then you need to start today. Research hows many new customers will come from the results of seeing your leaflet — the key attach a special one time offer — to your leaflets and send them once a quarter for a low budget or once a month if you have a higher budget.
5. Get your own Branded Food Ordering App
Popularity for food ordering apps has sky rocketed. Big brands such as McDonalds and Starbucks have launched their own and are seeing huge revenue gains. You too can know have and own your own mobile ordering platform. Customised to your business a mobile ordering app can accept mobile orders from your customers for Delivery Orders (meaning you can avoid paying commissions to the food portals), Table orders (meaning customers can order from the table, a model Wetherspoons has used to add £ms to their sales) and Collection orders for customers that don’t want to queue.
As well as taking orders, these apps can offer your customers loyalty systems to keep them coming back and advanced order fulfilment makes it easy for your staff to see and complete orders, with some apps even offering receipt workflow technology so orders can be sent to both the kitchen and the front desk.